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How to successfully exclude keywords or branded search terms in your PMX setup? → Use my 5-step guide
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Utilize Mike Rhodes script to get insights into which keywords your PMX campaign triggers. Exclude the bad performers (High cost / Low conversion(value) How? I wrote a little piece about it earlier:
https://lnkd.in/dif9DZuB
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Go to Tools/Settings > Negative keyword lists. Give your list a proper name and copy paste the keywords you want to exclude. (this could also be branded keywords)
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Fill in the form details and download the csv template.
https://lnkd.in/dvGVT4F3
You probably want to exclude keywords at campaign level, so fill in the details in the green tab.
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Submit the form to Google Support. In most cases, you get an answer within 2 working days.
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Use the same script or go to insights in your PMX campaign to check if your campaign actually block your keywords
* Bonus -> You can do the same for Topic or Placements Exclusions
* Disclaimer -> There are several way’s to exclude keywords in your PMX setup, but this one is my favorite because this is often the most fast way.
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